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Anika Janelle Pettiford

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Anika Janelle Pettiford is the founder of a group of companies under the Elani brand; including a creative agency, a publishing house and a digital retail empire that spans an array of categories.

She also co-founded I/Olani Research Lab, an engineering consulting firm with her husband Dr. Pettiford. Her illustrious career began in the tech field where she worked for the top technology company in the world. Her entrepreneurial instincts kicked in when she launched her cosmetic company with five hundred dollars and quickly led the company to over one million dollars in sales.